Search Engine Optimization and Marketing FAQ's

What guidelines does Z Creative follow when submitting web pages to search engines and directories?

General guidelines that we follow to submit to search engines and directories (may vary depending on the search engine):

• Keywords should be relevant, applicable, and clearly associated with page body content.
• Keywords should be used as allowed and accepted by the search engines (placement, color, etc.)
• Keywords should not be utilized too many times on a page (frequency, density, distribution, etc.)

Additionally we may need to revise or add content in order to improve the user experience. Z Creative will always refer to the individual search engine submission page for specific rules and guidelines.

What is the main process Z Creative uses to optimize pages?

We will make revisions to a client's website if needed, so they may rank higher in the search engines. This process is "honest" SEO work, which involves editing "honest" website pages. This is a legitimate SEO process and is the clear winner when it comes to obtaining meaningful and long-lasting top web site ranking. Z Creative only focuses on "honest page" optimization for top web site ranking in search engines.

What is the checklist followed by Z Creative before submitting web sites to search engines?

• Check for broken links off the home page
• Check for under construction signs
• Check for inappropriate content
• Browser check
• Spell-check the entire website
• Check loading speed
• Validate HTML code
• Check for duplicate content
• Check for the presence robots.txt and favicon.ico files

Which Web sites are not optimized or submitted by Z-Creative?

We do not optimize or submit to mirror sites, illegal websites containing or linking to illegal content. Websites consisting of nothing but links to affiliate programs will not be accepted for optimization to get high rankings in search engine. Generally speaking, sites or content that are trying to trick or manipulate the search engines are not handled.

What is Z Creative’s follow up process after a website is submitted, accepted or rejected?

It is important to follow up on website submission. Most websites will not show up in the search engines for about 4–12 weeks after the date of submission. Additionally, if the site is accepted it may take up to four months for the listing to be listed in the proper category. If your site has not been accepted, we will recheck the site and resubmit it to the search engines where it was not accepted.

What is Z Creative's approach to submitting non-root pages?

Some sites may qualify for one or more page listings. We will be careful because attempts to spam will usually result in deletion of URLs. If a site has clear lines of separate content, then non-root pages will be submitted. Usually, a site will need to have deep content in order to do so.

What are some SEO malpractices?

• Transparent, hidden, misleading, and inconspicuous links - the use of any fully transparent image for a link, the use of hidden links, any link associated with a graphic without words or symbols that can be interpreted as even remotely representing the effect of taking the link, or inconspicuous links like 1x1 pixel graphics or the use of links on punctuation would be "spam" and a cause for removal from a search engine index.
• Cloaking - this is a very deceptive process in all circumstances unless there is no impact (deletion, formatting, or insertion) on content delivered to the visitor different than to the search engine spiders. Where the stated objective of the website or code is to facilitate the delivery of differing content based upon visitor/search engine identification processes. This implementation of cloaking technology is viewed extremely negatively. Although not all engines can detect cloaked sites, and some may choose to allow it, cloaked sites are bad in most cases. Google has stated that they have a tool that can detect such pages and is removing cloaked sites from their index where deception is involved. It would be easy to give a search engine a "craftsman wrenches" page, yet to give the browser a "adult content". Even the advocates of this process agree that cloaking presents multiple versions of content based upon visitor identification, thus there is no single (one-and-only-one) real "honest" page.
• Spam is an even broader topic and runs from white-on-white to overloading the web with "free web pages/sites developed to provide volumes of links to a site to boost popularity".
• Write text or create links that can be seen by search engines but not by visitors to your site.
• Send automated queries to search engines in an attempt to monitor your sites ranking.

Z Creative does not participate in any of the above listed SEO malpractices.

What is Search Engine Optimization (SEO)?

Search Engine Optimization is the process of getting your website ready to be submitted to search engines. General Requirements for SEO are:

• Keyword tag, description tag and title tag
• Keywords should be located in your website content
• Content needs to be related to your product or service
• Your website is designed for people
• Avoid spamming techniques such as keyword stuffing

What is Search Engine Marketing (SEM)?

Search Engine Marketing is the process of submitting your website to search engines. SEM consists of keeping your website up-to-date, monitoring your website’s page rank and researching your business.

Why should you consider SEO and SEM?

SEO ensures your website is accessible to the search engines and improves the chances of your website being found.

SEM helps maintain your website’s page rank, because your page rank can change by the hour. SEM will provide search engines with information to keep your website listed, which includes research done on search engines, and if your page rank drops, find out why. SEM is staying up to date on the new events occurring with the search engines, such as why they changed their algorithm, and how it affected your website’s page rank.

What are Pay Per Click Campaigns (PPC) and Why should you consider PPC?

Pay Per Click Campaigns are sponsored links that you are charged each time someone searches on your keyword and clicks your ad. PPC Campaigns allow you to open an account to deposit money as a starting balance; you will enter a website address, title and description, then bid on keywords that are related to your website

PPC Campaigns are an excellent way to get targeted and qualified leads to your website, the people who have searched for your product are already qualified when they come to your website because you are selling the product they are seeking. Site owner's interested in PPC campaigns should take the time to understand the return on investment (ROI) in using the service. It is a valuable tool but can generate a lot of cost with little return if not properly understood.

The reason you should consider PPC Advertising is:

• It is cost effective to generate highly targeted visitors
• It is a great way to increase your company’s search presence
• It can measure return on investment (ROI) from each campaign
• The listing process is much quicker than Organic Listings

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